Hi, my name is Luke.
I'm a product manager, people leader, and strategy advisor. Solving painful customer problems in non-intuitive but simple ways is what excites me most about my work.
Featured Links
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Story Time
Becoming a (Less Dull) Swiss Army Knife: Letting Product Managers Commit to the Codebase
Becoming a (Less Dull) Swiss Army Knife: Letting Product Managers Commit to the Codebase
Product Experiments
Running and learning from product experiments is one of the best ways for product teams to deliver value.
Running and learning from product experiments is one of the best ways for product teams to deliver value.
Story Mapping in Practice
Learn the basics of what story mapping is, what it can be used for, and what it actually looks like in practice.
Learn the basics of what story mapping is, what it can be used for, and what it actually looks like in practice.
About Me
I'm a product manager who has built and launched tech products for startups as well as the Fortune 100. Growing up in a sleepy town between Milwaukee & Chicago, studying economics in a liberal arts environment, and building FinTech products in NYC all shape my perception and style of product management.
I enjoy both leading & coaching product managers and rolling up my sleeves to keep my skills sharp.
Most PMs I know boast the same interests and skills. Here are a few differentiated/interesting ones:
- Key Performance Indicator Selection and Accountability
- User-to-customer Funnel Optimization and Conversion
- Design Sprint Execution and Experimentation
- Strategy-Tactics-Metrics Lockup
- Story Mapping
- Prioritization Framework Pilots
I currently live in Madison, WI with my wife and two kids. In my free time, I enjoy a good jog, reading the physical newspaper (I must be behind "The Times" ha), reading non-fiction, experimenting with new ways of brewing coffee, and exploring state parks with the kids.
I'd be glad to connect with other people of like-minded and differing perspectives. Send me an email or connect with me on LinkedIn.
Where Have I Worked?
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MassMutual
Position: Product Management Director
Company Focus: to help people secure their future and protect the ones they love.
Company Stage: Fortune 100, Experimenting with New Digital Offerings
Company Size: 20,000+
HealthPilot
Position: Senior Product Manager
Company Focus: Demystify Medicare selection and enrollment for seniors using AI and a best in class consumer experience.
Company Stage: Series A Startup
Company Size: ~50
Haven Technologies
Position: Product Manager
Company Focus: Make life insurance accessible to the new digital generation.
Company Stage: Acquired (by MassMutual) + Growth Phase (10x YoY)
Company Size: ~200
Work and Content
Here you can find some of my publically available insights, ideas, projects, and featured work.
Sharing Some of My Public Writing / Projects
Story Time
Becoming a (Less Dull) Swiss Army Knife: Letting Product Managers Commit to the Codebase
Becoming a (Less Dull) Swiss Army Knife: Letting Product Managers Commit to the Codebase
Team Health Check Template
My team has started to use the Spotify Healthcheck retrospective with some great results. Here's the template (Google Cheets) I've created to help other teams take advantage of this great reflection tool.
My team has started to use the Spotify Healthcheck retrospective with some great results. Here's the template (Google Cheets) I've created to help other teams take advantage of this great reflection tool.
Contact
I'd be happy to connect!
Email:
luke at lukeburkey.com